Telemarketing and Direct Mail – A Powerful Combination
If you already have a successful direct mail marketing plan, combining it with telemarketing creates a powerful marketing strategy for your business growth. In this article, you’ll learn how to use both direct mail marketing and yes, telemarketing, to create a real...
3 Smart Ways Entrepreneurs Can Control Risk
There was a time when the risk associated with being an entrepreneur carried certain negative implications. Most people thought business owners were crazy. After all, what normal person would risk everything they had to start a business that may not make it? That is...
Discernment Principles for Every Employer and Employee
When I was a high school senior, I signed up for speech class. I admit it was mostly because of the new, just out of college, gorgeous speech teacher. However, I learned a lot from her. I even learned discernment. Not because of my youthful...
13 Traits of Sales Leadership Champions
Do you have what it takes to be a champion in sales leadership? When you raise your own level of performance, professionalism, and focus, the team follows. You set the tone by your example and results. Your role as a sales manager is to lead and developsalespeoplee in...
How Everyone Benefits by Encouraging Entrepreneurship
We often use the words “pull together” to describe group effort rather than entrepreneurship. The principles of socialism embrace the philosophy of functioning as a group for the benefit of the group. This is fundamental to centralized governments, which tend to...
7 Negotiation Mistakes That Can Ruin Your Deal
Negotiation is a common occurrence in our everyday lives. It could be a multi-million dollar agreement or just lunch. However, for many people, the thought of negotiating a deal induces stress and anxiety, even if the intent is to simply discuss and eventually agree...
How Frontline Employees Create First-Rate Experiences
Often, I spend more time on a plane than shopping or making purchases from businesses. Therefore, the experience I get from the flight attendant—the frontline employee—makes a big difference in my level of satisfaction with the flight. When I board the plane, that...
Market and Sell Your Way to Success
Having founded and started a few companies myself, I know which factors contribute to the success and failure of profitability. As a result, I recommend that business owners develop a plan to market and sell their way to success. As you become a better partner and...
3 Ways to Control Business Risk and Reap Great Returns
There was a time when entrepreneurship had negative implications. Most people thought business owners were crazy because the risk was too great. After all, what normal person would invest everything they had to start a business that may not make it? With so many...
Living and Learning Go Hand in Hand
I once read that by the time people reach their mid-thirties, they have stopped learning new skills. In addition, they no longer possess the discipline or knowledge to be in control of their lives. Instead, they are moved one way or another by others, the economy, or...
