The reason it’s difficult has nothing to do with you, your business or your marketing. It has to do with the growth of the Internet and the tremendous number of scams and charlatans that lurk online offering every bogus product and service you can imagine.
People today are often highly skeptical of any product, service or offer… both offline and online. Consider the last time you heard an offer that you thought sounded valuable. You more than likely discovered that the offer came with certain restrictions, mandatory conditions or a buyer beware non-guaranteed transaction.
Prospects buy with their eyes… not their ears. They also need to know, like and trust you before they will buy what you’re offering. Or they need to know and trust the person that’s recommending what you sell.
Take GroupOn as an example. They have a stellar reputation and a high consumer confidence rating. They send out emails at 6am and often in two hours they generate hundreds of new customers for their member businesses. Many of these businesses have to take on additional staff just to handle the influx of new customers GroupOn generates for them.
Many of today’s top marketing professionals are calling it “the single, most powerful lead generation and revenue-generating program” available today.
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