A Sure-Fire Formula for Future Success

While on a plane, I read an article written by a futurist.  In the article, he claimed that in the near future, 10 to 15 years from now, employment opportunities would be about credentials.  He suggested that education and training would confer the authority, status,...

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4 Top Reasons to Improve Your Brand

I get it. You have a logo, website, and perhaps even a shiny new business card. But there is a huge difference between a name and a brand. If your business name isn’t earning you the following benefits, you don’t have a brand. 1. Recall Does your business name sounds...

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10 Top Ways to Turn Prospects into Customers

I want to share with you some simple strategies to turn your prospects into repeat customers, so you can market to them in the future. Unfortunately, not all of your prospects will move through your sales funnel in the way you planned. Therefore, you need to focus...

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5 Keys to Get Results with Promotional Advertising

There are 5 major components for the best promotional advertising copy. The sequential order of these is essential to success. Command Attention Showcase Benefits (not features) of Your Products and Services Prove the Benefits (social proof) Persuade People to Want...

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4 Effective Ways to Retain Your Customers

Consider this – many businesses focus solely on attracting new customers, but that’s not always the smart thing to do. To build a solid customer base, you NEED to spend a good amount of your time retaining current and former customers. You already know these people to...

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by | Jan 21, 2019