A Sure-Fire Formula for Future Success
While on a plane, I read an article written by a futurist. In the article, he claimed that in the near future, 10 to 15 years from now, employment opportunities would be about credentials. He suggested that education and training would confer the authority, status,...
5 Mistakes to Avoid That Hinder Financial Return
While having lunch with a client, he asked me a question. “Why don’t most small business owners make the right money?” Having owned a few small businesses myself, I could easily tell him why business owners had poor financial returns. Five Key Financial Mistakes...
3 Best Ways to Fit Your Salesperson to Your Customer
Have you ever worn a pair of shoes that didn’t fit? The experience is uncomfortable at best, and at worst, painful and unbearable. Placing a salesperson in the wrong selling circumstance is like wearing an ill-fitting pair of shoes. It’s an easy mistake to make for...
Being Memorable: The Secret to Keeping Customers
How do you distinguish yourself from all of the other retailers, or service providers, or any other business that you consider your competition? What makes your customers decide or even remember to come back? It is not your customer’s job to remember you. It is your...
4 Top Reasons to Improve Your Brand
I get it. You have a logo, website, and perhaps even a shiny new business card. But there is a huge difference between a name and a brand. If your business name isn’t earning you the following benefits, you don’t have a brand. 1. Recall Does your business name sounds...
10 Top Ways to Turn Prospects into Customers
I want to share with you some simple strategies to turn your prospects into repeat customers, so you can market to them in the future. Unfortunately, not all of your prospects will move through your sales funnel in the way you planned. Therefore, you need to focus...
10 Top Ways to Turn Prospects into Customers
I want to share with you some simple strategies to turn your prospects into repeat customers, so you can market to them in the future. Unfortunately, not all of your prospects will move through your sales funnel in the way you planned. Therefore, you need to focus...
5 Keys to Get Results with Promotional Advertising
There are 5 major components for the best promotional advertising copy. The sequential order of these is essential to success. Command Attention Showcase Benefits (not features) of Your Products and Services Prove the Benefits (social proof) Persuade People to Want...
4 Effective Ways to Retain Your Customers
Consider this – many businesses focus solely on attracting new customers, but that’s not always the smart thing to do. To build a solid customer base, you NEED to spend a good amount of your time retaining current and former customers. You already know these people to...
