I want to share with you some simple strategies to turn your prospects into repeat customers, so you can market to them in the future. Unfortunately, not all of your prospects will move through your sales funnel in the way you planned. Therefore, you need to focus your current marketing plan on turning those prospects into purchasers of your products and services.
Here are a few key ways to draw in your prospects and seal the deal. Your business needs to be:
- Inviting – Create an appealing headline and/or presence to grab and hold the attention of prospects and customers.
- Informative – Engage and educate your prospects and customers with free data, reports, videos, and more.
- Enjoyable – Offer a pleasant and entertaining customer experience to increase the likelihood they continue to come back.
The biggest fear of most new customers is the dreaded buyer’s remorse. You know, after doing business with you, they wish they hadn’t. Try to avoid this at all costs. You can mitigate this if you’ve provided a quality product or service that delivers on your marketing claims.
There are two basic ways to deal with possible buyer’s remorse:
- Offer a money-back, no questions asked policy
- Offer a bonus they can keep, even if they return a product
These offers alone will relieve buyer’s remorse, resulting in increased customer trust.
Here are 10 ways to turn a prospect into a customer (I’m sure you can think of more). In fact, I have used every one of these with my own businesses over the years. I’ve also used these tactics in creating successful marketing plans for clients.
1. Offer a special price and use it as an opportunity to test the market. I would also suggest doing some A / B testing to discover what works best. Consider dividing your list or market into two or more sections and split test your offer.
2. Offer a lower price with the reason of clearing inventory, paying taxes, buying braces for your kid, or another tangible reason. Customers love this, because it makes you seem much more human.
3. Offer a referral incentive.
4. Offer a lesser, inexpensive product or service first to build trust.
5. Offer package deals.
6. Offer extra incentives and free bonuses if purchased by a certain date or deadline.
7. Offer financing options (if applicable).
8. Offer a bonus if the customer pays in full.
9. Offer special packaging or free delivery.
10. Offer a trade-up or upgrade.
The options are limitless. You can use these 10 or find others that work best for your business, products, service, and target market.
Remember this…
“By making it inviting, easy, informative, non-threatening, educational, inspiring, and fun to do business with you, you’ll lift your company above the competition.” – Jay Abraham
If you need help working through this process, check out our FREE test drive for the most comprehensive system of marketing tools and resources at www.ProfitandCashFlowMarketing.com
To get more information and receive other no-cost special audio downloads, reports, articles, blog posts, and more, visit Ron Hequet where I cover valuable topics that every person wanting to grow their business or career needs to know. And, if you’re ready to take your business to the next level, get a free assessment from me personally at Free Business Assessment or for those wanting to build your career go to Complimentary Coaching Assessment.
