by admin | Feb 25, 2019 | Customer Retention, Customer Satisfaction, Promotion
If you already have a successful direct mail marketing plan, combining it with telemarketing creates a powerful marketing strategy for your business growth. In this article, you’ll learn how to use both direct mail marketing and yes, telemarketing, to create a real...
by admin | May 8, 2018 | Leadership, Profit and Cash Flow, Promotion
Having founded and started a few companies myself, I know which factors contribute to the success and failure of profitability. As a result, I recommend that business owners develop a plan to market and sell their way to success. As you become a better partner and...
by admin | Feb 13, 2018 | Customer Retention, Customer Satisfaction, Leadership, Promotion
How do you distinguish yourself from all of the other retailers, or service providers, or any other business that you consider your competition? What makes your customers decide or even remember to come back? It is not your customer’s job to remember you. It is your...
by admin | Jan 30, 2018 | Promotion
I get it. You have a logo, website, and perhaps even a shiny new business card. But there is a huge difference between a name and a brand. If your business name isn’t earning you the following benefits, you don’t have a brand. 1. Recall Does your business name sounds...
by admin | Jun 13, 2017 | Promotion
There are 5 major components for the best promotional advertising copy. The sequential order of these is essential to success. Command Attention Showcase Benefits (not features) of Your Products and Services Prove the Benefits (social proof) Persuade People to Want...
