by admin | Apr 3, 2018 | Personal Development
While on a plane, I read an article written by a futurist. In the article, he claimed that in the near future, 10 to 15 years from now, employment opportunities would be about credentials. He suggested that education and training would confer the authority, status,...
by admin | Feb 27, 2018 | Profit and Cash Flow
While having lunch with a client, he asked me a question. “Why don’t most small business owners make the right money?” Having owned a few small businesses myself, I could easily tell him why business owners had poor financial returns. Five Key Financial Mistakes...
by admin | Feb 20, 2018 | Customer Retention, Customer Satisfaction
Have you ever worn a pair of shoes that didn’t fit? The experience is uncomfortable at best, and at worst, painful and unbearable. Placing a salesperson in the wrong selling circumstance is like wearing an ill-fitting pair of shoes. It’s an easy mistake to make for...
by admin | Feb 13, 2018 | Customer Retention, Customer Satisfaction, Leadership, Promotion
How do you distinguish yourself from all of the other retailers, or service providers, or any other business that you consider your competition? What makes your customers decide or even remember to come back? It is not your customer’s job to remember you. It is your...
by admin | Jan 30, 2018 | Promotion
I get it. You have a logo, website, and perhaps even a shiny new business card. But there is a huge difference between a name and a brand. If your business name isn’t earning you the following benefits, you don’t have a brand. 1. Recall Does your business name sounds...
